Marketing Manager - High Growth Markets

This position is located in the Simsbury, CT facility. Between 30% and 50% travel will be required.
2.Purpose of Position
The purpose of this position is to develop and successfully execute marketing strategy for Veeder-Root in high growth markets outside of North America and Western Europe. The primary focus geographies will be Latin America and South East Asia (SEA) although the position will play a role with ATG, STP, and Vapor products in key high growth markets outside of these two focus regions as business needs require.
3.Key Responsibilities
Essential Functions
Conducts market and geographic segmentation, identified key customers and market drivers, conducts customer VOC studies. Works with Local Subsidiaries and partners to frame yearly Strategic and Action Plans and drive sales through funnel management.
Works with Local Subsidiaries, partners and key stakeholders at US headquarters in identifying Inorganic Growth opportunities.
Works with Local Subsidiaries, partners and key stakeholders at US headquarters on proper product definition and positioning, packaging and design, pricing.
Helps develop channel strategy and management in conjunction with local in-country management including market VOC, Promotions and Program strategy and implementation, Advertising and marketing communications.
Oversees and champions product pre-launch testing and product launch strategy and tactics; supports product rollouts.
Oversees and translates customer and competitive analysis.
Develops and executes sales promotion plans and to develop a robust funnel management and forecasting process. Also collects VOC feedback on company products, promotions, and merchandising plans.
Ensures that sales materials are developed and issued so that the customer and rep base are fully informed of programs and promotions on a timely basis.
Maintains effective communication, both written and oral, with all other applicable disciplines within the company (particularly the sales leaders & marketing teams) under a "team task" approach.
Actively manages attainment of PD and KPI goals and where necessary develops effective countermeasures. May present results to the Executive Staff on a routine basis.
Other Non-Essential Functions
Drives implementation of FBS growth tools (VOC, Segmentation, Value Selling) throughout region; champions FBS company-wide.
Participate in strategy development w/ Executive team.
Performs other duties as necessary.
Reports to: Director, Global Channel/Customer Care
Key Relationships:
Internal Customers: Marketing, Sales, Engineering, Technical Support, Customer Service, et al.
External Customers: Distributors, End customers, Contractors, Regulators, et al.
5.Measures of Performance
Achieving global sales growth targets in focused markets.
Achieving penetration of new products within 6-12 months of launch.
Contributing to growth funnel to drive product development.
Implementation of Fortive Business System (FBS) tools to achieve account management success.
Margin Expansion through attainment of price and delivery goals.
1.Background and Skills
Bachelor's Degree or equivalent required. MBA desired.
Minimum of 5-7 Years Strategic Marketing and/or Sales experience required, preferably with retail petroleum equipment focus.
Foreign Language requirements: English required; Spanish, Portuguese and/or Asian languages desired.
Demonstrated proficiency in time and project management required.
Previous go-to-market experience through distribution and direct account sales channels desired.
Previous International Experience highly desired
Customer focus and usage of Voice of Customer required.
Market Management required.
Managing Market and Product Mix required.
In-depth understanding of competitors and customers' needs/drivers required.
Demonstrated Innovative and Out of the Box strategies and execution plans required.
Sense of urgency in solving problems required.
Results orientation, meeting project objectives and results required
Adapting to change and multi-cultural/lingual environment required.
Entrepreneurial spirit. Think outside the box for future growth required.
Influence without authority €“ Ability to pulls team together with common objectives required.
Conflict resolution skills required.
2.Personal Trait Profile
Quality First: Plan & execute accurate, complete, timely and reliable work. Integrity never compromised.
Respect for People: Appreciates diversity in experience, heritage, education, organization level and gender.
Management by Fact: Gathers, analyzes and summarizes data to draw rational, fact-based conclusions.
Blameless: Seeks root-cause solutions and fixes processes rather than finding someone to blame.
Teamwork: Collaborative with customers, suppliers & associates at all levels towards mutual objectives.
Sense of Urgency: High energy, bias for taking action. Spontaneously recognizes and resolves issues.
Customer Focus: Makes customers a primary focus, develops and sustains loyal, productive relationships.
Continuous Improvement: Develops and implements creative solutions to systems and processes.
Deliver Results: Driven to deliver short and long-term results. Maintains focus on what is most important.
Adapting to Change: Able to effectively adapt an environment of change, uncertainty, and ambiguity.
Intellect: Understands the conceptual, strategic, tactical and technical aspects of an issue.
Innovative: Generates and implement creative solutions. Challenges current methods and seek alternatives.
3.Physical Demands
This position will require frequent domestic and international travel 30%-50% of the time. International Travel will be mostly focused in the Latin America region with some travel to SEA and MEA, but not necessarily limited to those regions.
4.Work Environment
This position will require frequent hotel stays. Otherwise, typically office environment, occasional customer field visits.

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